Yards .football
01OUR STORY

Built by someone who lives this game

Yards isn't a Silicon Valley product built for generic sports. It was built in Tijuana, for football teams around the world. Because the love of the game has no borders.

02THE TEAM

Who builds Yards

Ricardo López
Founder · CEO11

Ricardo López

General Director · Lead Dev

Creator of the product and the vision. Technical lead and principal developer of Yards. Combines on-field coaching experience and full-stack development to build a system that transforms how American football is lived at every level.

Irvin Efren Aguilar
Co-Founder · COO02

Irvin Efrén Aguilar

Operations

Right-hand man with full representation authority. Drives the day-to-day of the project and connects data, marketing, and social media to keep Yards running at a steady, consistent pace.

Fabián Matamoros
Co-Founder · CFOGM

Fabián Matamoros

Finance & Business

The GM of the business. Watches over sustainability and guides every financial decision — business model, projections, budgets, and long-term profitability.

Alfredo Gutiérrez
Co-Founder · CRO77

Alfredo Gutiérrez

Dir. of Institutional Relations · Brand Ambassador

Former NFL player (49ers). Connects Yards with leagues across the country, brings professional image and authentic content. The face of Yards and the bridge to the football world.

Coach Alfredo Gutiérrez
Co-Founder · CFBOHC

Coach Alfredo Gutiérrez

Dir. of Football · Technical Advisor

30+ years coaching. National network of coaches. The voice of the field inside the product — ensuring every feature reflects the reality of what coaches actually live.

Football made me the person I am. It gave me discipline, hundreds of good people, and a love of competing that I carry every day. I want more teenagers to find that. More families cheering on Friday nights. More Baja players getting recruited. That's what this app is really for.

Ricardo Lopez, Creator of Yards

04QUESTIONS

Frequently asked questions

What is Yards?

Yards is a football program management app. It holds a team's roster, depth chart, playbook, calendar, statistics, team feed and game film in one place, and it works on the phones coaches and players already carry. It is built for American football — both tackle and flag.

Who is Yards for?

Coaching staffs running a real football program: head coaches, assistant coaches and coordinators, plus their players, stats crew and league organisers. It is designed for teams without a full-time operations person, so nothing depends on knowing spreadsheets or specialist software.

Is Yards available yet?

Yards is in closed beta with a small number of teams. It is a working product being used for real seasons, not a prototype, but access is limited while we build alongside those teams. You can request an invitation from the website.

Does Yards work in Spanish?

Yes. The entire app is bilingual in English and Spanish, and each person chooses their own language — a coaching staff can work in Spanish while a player reads the same playbook in English. Voice narration of games understands both languages too.

Can I share game film with my team?

Yes. Coaches can upload full game and practice film, or paste a link to video they already host on YouTube or Vimeo. Uploads resume on their own if the connection drops, which matters when you are sending a multi-gigabyte game from a field. Film is private to the team.

How is the video player different from watching on YouTube?

It is built for reviewing football rather than for watching entertainment. Skipping is the main control, in 5, 10 or 15 second steps that you choose and it remembers; double-tapping either side of the video skips by that amount, and holding the right side scans forward. Coaches can mark each snap so the whole team steps through a three-hour game play by play instead of dragging a scrubber.

Can players make their own highlights?

Yes. While watching team film, a player can cut a moment into a highlight of up to 15 seconds and keep up to eight of them on their profile. They can name and replace them at any time, and coaches can remove one if it is not appropriate.

Is our film private?

Yes. Video is scoped to the team that owns it, and hosted film is served through links that are signed and time-limited, so a URL copied out of the app stops working. Coaches can also mark film as coaches-only to keep scout tape and staff breakdowns away from players.

Does Yards work without a signal?

The parts that need to are built for it. A coach can prepare a game for offline before leaving, then narrate the whole thing at a field with no data — plays are stored on the device and sync when the connection returns. Practice tools and voice notes keep working offline too.

How are game statistics recorded?

A coach or stats crew narrates the game out loud as it happens and the app turns that into a box score, so nobody is typing on a sideline. The coach reviews and corrects the result before it counts, and the app then writes a game report with MVPs and quarter-by-quarter summaries that the coach chooses whether to publish.

Can Yards run a whole league, not just one team?

Yes. A league organiser gets a schedule, standings that update themselves, playoff brackets and a score approval flow where both coaches report and the league resolves any disagreement. Teams that are not in a formal league can instead run their own season, adding opponents and games directly.

Do players need to be added one by one?

No. The fastest way is sharing an invitation QR code or link — players scan it, create their own account and fill in their own details. Coaches can also add players individually or import a roster they already have in a file.

Yards .football

Your program deserves better than scattered messages and guesswork.

Join coaches across Baja California and beyond who run their entire program on Yards, from first day of camp to the championship game.