Built by someone who lives this game
Yards isn't a Silicon Valley product built for generic sports. It was built in Tijuana, for football teams around the world. Because the love of the game has no borders.
“Football made me the person I am. It gave me discipline, hundreds of good people, and a love of competing that I carry every day. I want more teenagers to find that. More families cheering on Friday nights. More Baja players getting recruited. That's what this app is really for.”
Ricardo Lopez, Creator of Yards
Who builds Yards
Founder · CEO11Ricardo López
General Director · Lead Dev
Creator of the product and the vision. Technical lead and principal developer of Yards. Combines on-field coaching experience and full-stack development to build a system that transforms how American football is lived at every level.
Co-Founder · COO02Irvin Efrén Aguilar
Operations
Right-hand man with full representation authority. Drives the day-to-day of the project and connects data, marketing, and social media to keep Yards running at a steady, consistent pace.
Co-Founder · CFOGMFabián Matamoros
Finance & Business
The GM of the business. Watches over sustainability and guides every financial decision — business model, projections, budgets, and long-term profitability.
Co-Founder · CRO77Alfredo Gutiérrez
Dir. of Institutional Relations · Brand Ambassador
Former NFL player (49ers). Connects Yards with leagues across the country, brings professional image and authentic content. The face of Yards and the bridge to the football world.
Co-Founder · CFBOHCCoach Alfredo Gutiérrez
Dir. of Football · Technical Advisor
30+ years coaching. National network of coaches. The voice of the field inside the product — ensuring every feature reflects the reality of what coaches actually live.
Your program deserves better than scattered messages and guesswork.
Join coaches across Baja California and beyond who run their entire program on Yards, from first day of camp to the championship game.